UK- grounded insurance provider Staysure specialises in trip insurance for theover-50s request. Looking for alleviation to separate their brand in a request dominated by insurance aggregators, Staysure came to Microsoft Advertising for help.nfl gear yeezy boost 350 v2 cheap yeezys ja morant jersey original adamandeve toys nfl gear shirt cristiano ronaldo custom baseball jerseys nike jordan 11 cmft wig shop cheap wigs cheap human hair wigs custom baseball jerseys best adult store nike air max sale outlet

Turning everything on its head

“ A big part of what we’re doing is turning everything on its head and looking at cult with a fresh perspective, ” reflected James Robinson, Staysure’s Head of Digital Marketing. ‘ Turning everything on its head ’ meant testing preliminarily held hypotheticals about who their factual guests are. “ When you suppose of our business, the supposition is that LinkedIn would n’t be a good fit for us, as itover-indexes on working professionals and utmost of our guests are retirees, ” said Robinson. “ But when we looked at where the openings really was, we started to see our advertisements reverberating with cult we did n’t suppose would be our target guests. ”

Staysure decided to test LinkedIn Profile targeting as an fresh source of followership targeting to uncover new perceptivity into their client base.

With the help of their agency Merkle and Microsoft Advertising, Staysure targeted a broad base of 150 diligence originally. After testing and literacy which diligence were high players, they optimised to the 20 stylish performing diligence and set aggressive shot modifiers up to 300 to gain fresh clicks.

The power of LinkedIn Profile targeting

The targeting strategy was a success. LinkedIn Profile targeted juggernauts had a 94 advanced click- through rate and 111 advanced conversion rate than standard textbook advertisements. “ I was shocked by how strong the performance was of LinkedIn Profile targeting, ” said Georgina Hurst, Senior Paid Search director at Merkle. “ For the conversion rate to be significantly advanced than our former website callers was veritably surprising. ” As a result of enforcing LinkedIn targeting, Staysure was suitable to increase their overall transformations by 5 between August and December 2019.

After the success Staysure saw with Microsoft Advertising and LinkedIn targeting, there are now plans to replicate this strategy across their other brands. “ We did n’t indeed know that these people was as implicit guests for our products, ” said Robinson. “ And when some of these cult did perform well, it was a mystification. But that’s the beauty of this approach. We ’re testing the boundaries to see how far we can push this strategy to maximise our reach and eventuality. ”