boohooMAN set up the perfect collaboration to launch their first ever ingrained in app game, performing in over half a million plays!

Collaboration Time

boohooMan were planning a crusade around the alternate drop of their cooperative collection with LA grounded rapper Quavo. Having consnfl jersey sales lace front human hair wigs custom football jerseys sex toys for couples air max 90 sale jordan wmns air 1 mid sneakers alte justin jefferson jersey best soccer jerseys air max 90 sale cheap yeezys sex toys for couples custom jersey nike air max sale milan jersey 2022 23 custom jersey idered games ahead, this sounded like an seasonable moment to commission and launch their first ever game.

The platoon handed crusade photography and product means for reference along with a clear detail – the game demanded to be delightful, amusing, on- brand and drive special offers and elevations.

We’ve been working on gaming for a while and now seemed the perfect time to release whilst people are at home in need of entertainment. It was also important to release the right quality of game that our users get value from and enjoy. Teaming up with Quavo was the perfect fit.

A Virtual LA

It was time to take Quavo into a virtual world of his own!

In the game, players took control and guided a handling, jumping Quavo over the rooftops of Los Angeles, collecting special products from the boohooMAN x QUAVO collection, all set to a custom soundtrack.

Peek & Poke are a great team. They guided us through the process and helped us deliver our very first boohooMAN game. We’re really proud of giving our customers something fun during difficult times and it’s the first game of many I’m sure.

Voucher Rewards

In addition to the whopping£2.5 k cash prize, boohooMAN wanted to award their players with abatements on the products they aimed to promote too.

To answer this part of the detail we included our new testimonial system so that players could unleash either a 10 reduction or free postage validations from the game when they achieved a certain score.

These validations both awarded the players with a sense of achievement and ticked off boohooMAN’s crusade pretensions. Winner, winner.

The game delivered really great results for us, with fantastic engagement and a 60% opt in rate.

Huncho Dreams

The crusade was a slam immerse, with over41.5 k players completing the game over,000 times between them. The different validations on offer tempted players back time and time again, with an normal of nearly 16 games per player.